Mohamed Gamal

Mohamed Gamal

Art Director
Brand · Campaign · Digital

I direct the visual language of consumer brands — identity, campaign, commerce.

Cairo — Egypt · GCC
2026
Available for selected roles ↗

[ 01 / 06 ] Mohamed Gamal — Portfolio — 2026

Portfolio cover: Mohamed Gamal in profile in black and white, standing inside the word “Jimmy” set in a large italic display face, with جيمي in Arabic above.The three Lovie body perfumes standing in beach sand under the title Summer Trio.The scarlet Lovie body wash standing in foam against a deep pink ground.The scarlet Lovie gift set — wash, lotion, perfume and a ribboned candle in steam.The Purple Camel mark — a striped camel glyph — centred on paper.The Lovie creative bible open at its contents and campaign thesis.

[ Trusted by ]

Brands and agencies I have worked with, directly and through agency engagements.

  • Lovie
  • Purple Camel
  • Worth Creative Agency
  • Oqab
  • A-Z Experience
  • Zid
  • Omatcha
  • Safeside
  • JEDCO — Jeddah Airports
  • Samhaniya
  • BYD
  • Codebase
  • Ribal

Selected work

  • The scarlet Lovie body wash standing in a pool of foam against a deep pink ground.

    Lovie

  • The Purple Camel mark — a camel drawn in data lines — in violet on near-black.

    Purple Camel

  • The OQAB campaign world — a training ground built on Saudi desert sand: sled, timber benches, stone weights and a rig before a sandstone cliff.

    OQAB

All work →

Have a brief worth solving?

Let’s talk ↗

Selected social
media campaigns

Social-first visual systems, campaign assets and brand content — one language held across a feed, per brand.

ASSAF campaign frame: a hand holding the Strike Black bottle from the Arrogate collection in warm directional light, a dark Arabian horse moving in the desert behind.
OQAB social static: the sand-coloured tee draped on desert rock under Arabic offer copy.
Purple Camel social post: “Translated VS Localized” in white and lime over a halftone map of Saudi Arabia on violet.
LoVié National Day social static: the violet AmbryLov trio under Arabic cash-back offer copy, priced in riyals.
Flatlay of the pale blue OQAB tee and black shorts with camo liner, dumbbells and a towel on a dark ground.
Lovie advertisement in Arabic: the orange wash and lotion on terracotta tile beside a folded towel, with four benefit lines.
OMatcha campaign frame: a matcha tin dusted with green powder against a pastel ground, Arabic wordmark on the tin.
Purple Camel social post on a violet ground: “Growth is Not a Channel Problem.” with three-dimensional letters and the camel mark.
Lovie social post: two hands holding the body lotion and body wash against an orange brick wall, benefit pills beneath.
OQAB social static: the pale blue tee draped over the wooden barbell under Arabic offer copy.
A sand-coloured OQAB tee draped over a desert rock in first light, the fabric lifted by wind.
Purple Camel social post: “Paid Media = Truth” in white and lime above a banded stack of Saudi riyal notes on violet.

Show all →

The system

  1. (01) Positioning who it's for, what it replaces
  2. (02) Identity how it looks, sounds, holds standards
  3. (03) Experience where belief becomes purchase
  4. (04) Growth how it acquires and retains
  5. (05) Operating how it stays consistent at scale

Read the full system →

Selected writing

All writing →

About

Mohamed Gamal at work — seated at an iMac against a white studio ground, in black and white.
[ About ]About me →

I direct how a brand looks and behaves — the concept, the visual language, and the system that holds it together across campaign, packaging and commerce.

  • Years experience 7+
  • Projects delivered 70+
  • Brands built & contributed to 10+
  • Markets — Saudi Arabia • Egypt 02

contact@mogamal.art  ·  WhatsApp ↗  ·  LinkedIn ↗