Mohamed Gamal

Selected social
media campaigns

Social-first visual systems, campaign assets and brand content. One language held across a feed, per brand.

ASSAF

ASSAF — Arrogate collection Fragrance campaign 2026

The bottle carried out of the studio and into Arabian light.

ASSAF campaign frame: a hand holding the Strike Black bottle from the Arrogate collection in warm directional light, a dark Arabian horse moving in the desert behind.

OQAB

OQAB Campaign world — social 2026

Arabic-first statics, shot where the campaign lives. No studio.

OQAB social static: the sand-coloured tee draped on desert rock under Arabic offer copy.
OQAB social static: the pale blue tee draped over the wooden barbell under Arabic offer copy.
A sand-coloured OQAB tee draped over a desert rock in first light, the fabric lifted by wind.
Flatlay of the pale blue OQAB tee and black shorts with camo liner, dumbbells and a towel on a dark ground.

Lovie

Lovie — own brand Body-care social 2026

Routine posts, Arabic advertising and seasonal offers, all set in one language.

Lovie social post: two hands holding the body lotion and body wash against an orange brick wall, benefit pills beneath.
Lovie advertisement in Arabic: the orange wash and lotion on terracotta tile beside a folded towel, with four benefit lines.
The three Lovie body perfumes standing in beach sand under the title Summer Trio.
Lovie social static: “Endless Summer Set” — two hands holding up the three body perfumes beneath the headline and claim badges.
A printed Lovie body lotion bottle, ingredients side out, standing on a white car in a Cairo street.

LoVié · KSA

LoVié — the Saudi line Campaign & social 2026

The brand crossed the border — sadu weave, velvet, riyals, National Day.

The red SweetyLov trio standing on a dark green velvet plinth against a wall of sadu textiles.
LoVié National Day social static: the violet AmbryLov trio under Arabic cash-back offer copy, priced in riyals.
The pink Lovilla trio on stone pedestals, a green sadu ribbon weaving between the bottles against a cream ground.

OMatcha

OMatcha Product campaign 2026

A pastel product world, the Arabic wordmark carried on the tin.

OMatcha campaign frame: a matcha tin dusted with green powder against a pastel ground, Arabic wordmark on the tin.

Purple Camel

Purple Camel — own venture Brand social voice 2026

One argument per post. The palette does the recognition before a word is read.

Purple Camel social post: “Translated VS Localized” in white and lime over a halftone map of Saudi Arabia on violet.
Purple Camel social post on a violet ground: “Growth is Not a Channel Problem.” with three-dimensional letters and the camel mark.
Purple Camel social post: “Paid Media = Truth” in white and lime above a banded stack of Saudi riyal notes on violet.

Safeside · Nass

Safeside · Nass Client campaign posts 2026

Eight posts across two client feeds, seen as the sets they were made as.

Contact sheet of eight client social posts: five Safeside frames in orange and black with Arabic fire-safety copy, and three Nass product-feature frames in violet, teal and pink.