Mohamed GamalAbout
Mohamed Gamal
Art Director
An art director with a design foundation, working across brand identity, campaign, packaging and digital. Seven years across Egypt and the GCC, taking work from a business problem to a concept, a visual language and a system — then directing the execution, and making it myself when that is what the work needs. AI-assisted production sits inside that process, never in front of it.
[ Experience in numbers ]
- Years experience 7+
- Projects delivered 70+
- Brands built & contributed to 10+
- Markets — Saudi Arabia • Egypt 02
[ Selected experience ]
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Purple Camel
2025 — PresentArt Director — Founder — Brand systems · AI creative systems
Growth consultancy serving Saudi Arabia and the wider region. I set the visual direction on client engagements — turning commercial objectives into concepts, visual language and campaign systems, then directing execution across paid media, e-commerce and lifecycle for Zid, Omatcha, Safeside and Ribal.
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Lovie
2025 — PresentSenior Brand Designer — Identity · Packaging · Campaign · Commerce
Premium body-skincare brand, taken from concept to market with its founder. As senior brand designer I defined the visual world — identity, packaging, the light and styling language for product and lifestyle imagery, the storefront, and the campaign creative — and held it consistent across every surface.
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Worth Creative
2024 — 2025Senior Graphic Designer — Event branding · Campaign design
On-site in Jeddah. Concept through on-site production on large-scale event branding — environmental graphics, stage and booth applications — and campaign rollout that held one idea intact across print, digital, out-of-home and social.
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Oqab
2024 — 2025Senior Graphic Designer — Campaign design · Brand identity
Six-month remote contract for a Saudi business, held concurrently with the Worth Creative role — brand application across digital and print campaign assets.
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Codebase Agency
2021 — 2023Senior Graphic Designer — Brand identity · Campaigns · Digital
Led design across agency client accounts — identity work and campaign concepts taken from first idea to production-ready artwork, adapted between print and digital.
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Smash Egypt
2018 — 2021Graphic Designer — Brand & marketing design
Brand, marketing and promotional work from brief to production-ready artwork across print, social and promotional formats.
[ Core expertise ]
- (01) Art Direction
- (02) Creative Direction
- (03) Brand Strategy
- (04) Identity Systems
- (05) Campaign Systems
- (06) Photography Direction
- (07) Packaging
- (08) AI Creative Workflows
- (09) Commerce
- (10) Design Systems
[ Selected brands ]
- Lovie Visual world built from scratch — concept to launch.
- Purple Camel Founder — art direction across client work.
- Worth Creative Event branding and campaign rollout — Jeddah.
- Oqab Campaign world — concept, character, production.
- Zid Creative strategy, through Purple Camel.
- Omatcha Brand and campaign work.
- BYD Agency engagement.
[ Links ]
- CV Download PDF
- LinkedIn in/mogamalart
- Email contact@mogamal.art
- Phone +20 150 007 3280
- WhatsApp Message directly
- Location Egypt — GCC experience
- Availability Open to senior roles · remote / hybrid / on-site